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The new icon is much more compact and requires less space on the page. At the same time, the next redesign led to the fact that the red version became the main one. A new shape has been added to both the jar and label shown in this redesign. In short: another great rebranding for a year with great rebranding examples! Home Other companies Logos. Visual recognition of the brand is at a high level. Table of Contents Toggle The new Huggies logo Huggies color system Great brand design: logo redesign and corrections User interface design Conclusion on Huggies rebranding. At this stage, two variants of the color palette were used: red-white and blue-white. Want us to build a great brand for you? The letters had practically no space between them. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. A classic bold font with thick lines and rounded corners were used. The logo looks welcoming and friendly, evoking care and warmth. It is created by bold letters executed in a double outline using blue and sky blue.

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In most cases, we are talking about white-blue and white-red colors. Designers created the Huggies logo based on the concept of this brand. But the same is true for their babies. The parent company employs more than 60, people, and Huggies products are bought by millions of people worldwide every year. Huggies Logo PNG. Both need a little extra reassurance to feel secure as they grow. Want us to build a great brand for you? Ariel is a Bachelor in Computer Sciences and writer for technology related sites.

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Want us to build a great brand for you? The font used was identical to the original version but with wider lines in the letters. Also below you can see how different styles render across various devices; note that there might be minor differences between versions due to browser rendering issues like missing borders around icons etc.. A classic bold font with thick lines and rounded corners were used. It was a red word inscription consisting of capital letters. We can improve your business! In turn, the letters have become smoother and thicker. The logo looks welcoming and friendly, evoking care and warmth. The logo is also in a slightly different position and forms an arc instead of a straight line, as well as having some shadow added in order to better fit with its new positioning. Almost every parent has heard of this brand and bought products for their baby. Visual recognition of the brand is at a high level. Ariel is a Bachelor in Computer Sciences and writer for technology related sites. The letters had practically no space between them. As mentioned above this rebranding project included 3 fonts which were previously unavailable before were now able to be selected through font picker : Moranga a retro serif font , Baton Turbo a grotesque sans serif font and Omnes a clean rounded typeface.

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  • You just need to fix the little things that makes a great brand design perfect.
  • Ariel is a big fan of sports, specially football.
  • Also below you can see huggies logo different styles render across various devices; note that there might be minor differences between versions due to browser rendering issues like missing borders around icons etc.
  • But the same is true for their babies.
  • At the same time, the space between the characters has become more tangible.

Great brands are bound to great brand design. Huggies is redesigning its brand image starting with a new visual identity design for The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The rebranding was made by UK design company Droga5. According to their own words:. For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Huggies is helping babies — and by extension, parents — navigate the unknowns of babyhood. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little extra reassurance to feel secure as they grow. Because, at the end of the day, more secure babies mean more secure parents. The primary color is red, with Peach acting as secondary color, which provides a soft contrast to the red color and the black typography. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. The logo is also in a slightly different position and forms an arc instead of a straight line, as well as having some shadow added in order to better fit with its new positioning. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes. A new shape has been added to both the jar and label shown in this redesign. Here you can see that they have changed from hexagons originally used since to round shapes — evoking associations with other brands like baby food jars or medicine bottles.

Huggies Logo PNG. Designers created the Huggies logo based on the concept of this brand, huggies logo. The logo is a combination of opposites: softness and austerity, orderliness, and chaos. Huggies logo new redesign brought a new style to the wordmark and made it more attractive. Visual recognition of the brand is at a high level. It is the most famous diaper company in the world. Almost every parent has heard of this brand and bought products for their baby, huggies logo. The first version of the logo was introduced in It lasted five years.

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The new icon is much more compact and requires huggies logo space on the page. The new branding is a major overhaul of the Huggies brand.

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